Web Copy Catalyst

As a designer, you know you shouldn’t really be consulting your clients on how to write their copy.

I mean kind of? Sort of…errrm it’s a blurry line, to say the least.

Yet getting them to write their copy somehow becomes your problem. Even though copywriting CLEARLY isn’t part of your job description. Nor your responsibility.

So you do what you can. You...

Try to communicate the value of copy so they "get it" - that ends up going in one ear and out the other

Send them to blog posts/create some sort of resource to work through so they can write something - that ends up with you piecemealing a slew of their words together.

Practically write it for them when it comes down to it - and THAT makes you feel uneasy in all sorts of ways. Since, again, you're dipping your toes into copywriter land, where don't want to be

Overall, more times than not, you politely guide them to your referrals list. Cross your fingers plus your toes for safe measure.

Then hope they‘ll hire one of your copywriter confidants.

"I can write my own web copy!” said with utmost confidence... while simultaneously filling you with the deepest dread.

Here’s why…

“Write my own web copy” might as well be code for “I’ll put off writing my copy until the very last minute” because that’s exactly what ends up happening.

They say they will do it. They sit down to do it. And immediately get overwhelmed.

Therefore, making that deadline you gave them to finish their copy by next week, turn into the next two weeks.

Which turns into the next month.

Then what? You're left scrambling to transform their five-paragraph essay into useable copy. And at times, you have to live with a website in your portfolio where the messaging doesn't live up to the quality of work YOU put in.

All because of measly words on a Google Doc.

*sigh*

As someone whose job it is to write those words, I’m sighing right along with ya.

One thing I love about my job as a website copywriter is getting to connect with allll kinds of incredibly talented designers.

However, most designers are almost always in a perpetual state of waiting on their client’s copy. Once they finally get it in their hands... they're pretty much stuck with what their clients give them (and it's often subpar).

It’s not your fault.

It’s not your client’s fault.

Writing web copy for someone who doesn't consider themselves a "writer" is like a teen washing dishes that have been in the sink for two days too long: they slosh their way through to be over and done with it.

While the task gets done, does that mean the task was done decently? Eh, probably not. (Speaking from past experience )

But no matter how difficult copywriting may seem, it shouldn’t keep you or your client from launching a beautiful, sales-driven website with kick-butt copy.

WCC is PERFECT for your clients IF they’re on a budget, are time-depleted, AND still need a website rebrand that reflects their personality and brings results.

As their right hand, you know they have way more on their plates than they can handle. However, they do need to get that copy written. And you sure aren’t going to write it for them.

Neither do you want to hand them off to a copywriter who may be within budget but out of touch with your client’s voice, vision, and values, right?

Which means WCC could be exactly what your clients going through a website project need.

There are a ton of resources out there that share best practices for copywriting.

In this module, I’m breaking down the must-know copy skills every business owner should have — period — to create clear messaging that connects and converts. It’s great for websites but also great for any future project that requires copy.

Get ready to understand:

What copywriting is (and what it’s not)

Copywriting principles you must have in the back of your mind whenever you write

QUICK and effective ways to gather market research for messaging when your project is on a fast timeline and WHY you need it

The 4 Buyer Personas you need to know how to write for them

Most business owners don’t realize that a strong brand message is the key to copy that doesn’t sound written by a robot.

As a designer, you’ve already done the heavy lifting by creating a solid brand foundation for your clients.

This module will share how to use solid brand strategy in copy form.

Brand messaging becomes easier with:

The power of how to effectively niche and position yourself in the market to boost authority in your messaging

A “big idea”, concept, or theme that carries through your brand and website to draw in swoon-worthy clients/customers you’re excited to work with

The 3 components of a strong brand voice and how to put them into practice when writing so you don’t sound like everyone else

With best practices for copywriting under your client's belt, there are some specifics you’ll need to know when transferring that knowledge to a website.

I will walk through examples of how to create a website strategy and format copy for the web.

Get website copy done with lessons on:

How to determine the goal of your website, the goal for each page, and create a site map structure that supports your goal(s)

How to create a profitable offer suite with buyer psychology to make investing in an easy yes

Ninja hacks for writing copy specifically on your website — which is different than writing for social media or blogs or emails

Your Services Page is the most important page on a website because it’s the same page that makes you *money*.

And well…our businesses need money to keep the lights on ya know?

This module will break down not only how to write aServices Page, but how to create a Services Page that supports any sales process.

Selling your services becomes easier when you know:

How many services pages are needed so website visitors can easily understand your offers

How to write your Services Page like a Sales Page and not a drive-thru menu item list

How to write FAQs section that guarantees you’re answering the exact questions inside your audience’s head

It’s not surprising that writing about yourself is by far

one of the hardest parts of writing DIYing web copy.

I will be sharing a simple formula that seamlessly blends the story of your client and their customer so website visitors start daydreaming about what it looks like to work with them.

And ultimately take the plunge!

Create an About Page that packs personality and persuasion with:

An understanding of what aspects to share about yourself

3 variations of About Pages you can choose from depending on your brand. Complete with formulas for what to share, how, and when

How to keep the website visitor top of mind when writing an About Page so it doesn't so like you're obsessively tooting your own horn

Because The Home Page is the most visited page of a website, we want to make sure it’s optimized to get visitors where they need to go.

In this final module, we’ll create a Home Page immersing website visitors into the incredible experience that is your client's brand so they'll want to stick around.

And keep coming back. With their wallets.

Make your Home Page the hero of your website with:

The core must-have components of your Home Page and the nice-to-haves you’ll want to consider based on your business model

Tips for nailing that Home Page headline so the moment someone lands on your home page, they know they’re in the right place

The responsibility for getting your client’s web copy somehow ends up falling on your shoulders… even though you’re not a copywriter. And you keep telling them that *facepalm*

You have subliminal messaging in pretty much every part of your client workflow experience kindly asking clients to get a copywriter, but they never do

You’re looking for an affordable but still comprehensive way to get your clients to write great website copy so you’re actually excited to share your project as a portfolio piece

Your clients actually want to write their own website copy but need more than free blog posts and resources you’ve pulled together to do so

Enter your bullet points here..

You’re a copywriter yourself. Shiny object syndrome is real but I pinky promise you know this stuff. And if you don’t I’ve got some incredible humans and resources to send your way

Your clients aren’t sure what they want to do in business. The clearer your client is on the trajectory of their business, the more they will get out of writing copy that reflects their vision

Your clients are at a point in business where they would rather hire an expert for their messaging. At this point, hiring an actual copywriter would be the best option. *raises hand*

Enter your bullet points here..

I also know the value of investing my hard-earned dollars into my business and especially a lead-generating website. But more than anything, I understand the reality of budget and honoring the season of business you’re in.

Frankly, paying for a brand photographer AND a web designer AND a copywriter AND an SEO specialist and and and…sometimes isn’t in the cards.

For real, that’s at least a minimum of $10K. Doesn’t matter what that amount of money feels like to you, either way, it’s still a pretty penny.

One thing, however, is undeniable — every business owner can and should use the power of copy to propel their business forward — regardless of budget.

After writing website copy for all kinds of businesses alike I’ve curated a process for designers and project managers to finally help their clients who are in the middle:

The ones who have enough budget to hire an incredible designer or project manager (that’s you!) but still need support in the whole word-writing arena. Hence, The Web Copy Catalyst bundle was born — and I can’t wait to see how it’ll make your website projects a whole lot easier.

I love the idea but how does it work? Does my client also need to purchase the course and how do I give them access?
This would be the order of events:

1. You the designer/project manager purchase the course through this sales page

2. You the designer/project manager will create an account and login information to get access to the course

3. You as the designer/project manager will also get access to a private link via email that makes the course 100% off. This is the link you'll give to your clients so they can "purchase" on their own at $0, and get access to the course individually.

For now, everyone who purchases the BETA version of WCC has the benefit of only a one-time purchase. You buy it once and give access to all your clients moving forward.

I'm still working out the best way to disseminate this information for future renditions of WCC that would benefit you even more (your client purchasing directly, affiliate programs, licensing, etc.)

But if you stick with me through this process, it'll certainly be worth it!
What does pre-selling mean and what does that mean for me?
Pre-selling means that when you purchase this resource, you won't have access to the content until June 22nd as I will still be tidying things up. It ALSO means you get perks like BETA pricing, more 1:1 access to me, and a chance to help me mold this resource in a way that's most helpful for you!
How can I actually guarantee my client will get everything finished on time?
This is the question of the hour, isn’t it? Because all this great information doesn’t mean anything if they don’t get their copy in your hands when you need it.

Unfortunately, I can’t *guarantee* that your client will go through the course. But YOU will have plenty of resources to help communicate with your clients on how you physically can’t move forward with their website project until the copy is taken care of.

For instance, my Website Copy timeline will help them see visually when what needs to be done.

My Canned Emails will help YOU communicate clearly with them and help them move forward.

ALL this with my best practices on making it easy and fast to write web copy so you aren’t left hanging.
How long will it take for my client to write their web copy?
With all the tools and resources in front of them, your client can realistically write their web copy in a week.

I realize not everyone has the luxury of time, which is why I will create 3 different “tracks” your client can follow based on how much time they have and their schedule.
I’m a business owner and I want to write my website copy. BUT I’m not hiring a designer or working with an OBM, CMO or integrator. Is this still for me?
Heck to the stinkin’ yes my friend.

Lucky for you, a lot of what you’ll find in the course will be the same exact process I use to write $3500+ copy projects.

There are a few bonuses that won’t be relevant to you (all the designer stuff), but there are plenty of bonuses that will be!

The goal is to get your web copy written, after all, so you’ll have all the guidance and resources you’ll need to do just that!
Do my clients get 1:1 access to you through the course?
I totally understand that writing your own web copy is hard if you don’t have a second set of eyes guiding you through the process.

That's why I'm offering your clients a complimentary 30-minute call whenever they finish their first draft! However, in the future, your clients will have to purchase a 60-minute call at a discounted rate for 1:1 access to me.
What if my clients take the course and realize they just want to outsource their web copy altogether?
I can totally see that happening. Sometimes, clients may realize that they don’t want to DIY and can find the budget to hire it out.

IF they’ve already bought the course, I’ll be happy to adjust the cost of the course in their web copy project. Of course, this is only possible if they hire me!
I have a question about how I can make this course work for my specific client workflow. Can I ask you about it personally?
Absolutely! I understand that everyone has their own way of working on projects so I’m more than happy to figure out a streamlined way to make this course a great experience for you and your clients!

Go ahead and email kathy@rekindlecommunications.com so we can work something out.
I have more questions about how this would work. Can I reach out to you?
Sure thing! DM @rekindle_communications on Instagram and we can chat back and forth! Full disclosure, I'm addicted to voice memos.

I'm sure at this stage of the game, client boundaries are super important to you.

But on the other hand, you've most likely snuck in an extra deliverable or two and thought about your client's project mid-laundry fold on a Sunday afternoon.

It's obvious: you care about them a lot.

Now, picture the beaming smile (followed by immediate relief) on their face when you tell them you've got *just* the thing they need to knock out their web copy.

One extra piece of the puzzle they need to launch their website, have an incredible rebrand, and confidently enter into a new, thriving season of business.

*That* scenario is what I'm here to create more of.

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